Posted by Bob Meyer on Aug 29, 2017 under

Are you adjusting your marketing content for easily distracted readers? A study by Microsoft estimates that a person's average attention span is only eight seconds in this digital age of information--that's less than a goldfish! So how can you keep your audience from swimming off?

 

Make sure your content is valuable to your readers--whether that's in the form of information or entertainment, you only have a short amount of time to get your message across so be sure the value is clear in the first few seconds. You can also get more out of your content through the medium. Videos tend to hold even the most skittish attention spans for around two minutes.

Make sure your content is valuable to your readers--whether that's in the form of information or entertainment, you only have a short amount of time to get your message across so be sure the value is clear in the first few seconds. You can also get more out of your content through the medium. Videos tend to hold even the most skittish attention spans for around two minutes. eight seconds in this digital age of information--that's less than a goldfish! So how can you keep your audience from swimming off?

Make sure your content is valuable to your readers--whether that's in the form of information or entertainment, you only have a short amount of time to get your message across so be sure the value is clear in the first few seconds. You can also get more out of your content through the medium. Videos tend to hold even the most skittish attention spans for around two minutes. 

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